We’ve all got baggage – but nobody wants it in the eye area! Unfortunately, however, our eyes are the first region of our face to show signs of ageing and stress, from puffing and sagging to wrinkles, dullness and those dreaded dark circles.
Already reaching for your sunglasses? Don’t despair. Lucky for you (and your poor ol’ peepers), we’ve come to the rescue with a powerful skincare solution for a firmer, brighter and more youthful-looking eye contour!
New to our skincare range, our Depuff Eye Cream is like a velvety triple espresso for tired and ageing eyes. Packed with potent, proven ingredients, it firms, hydrates, depuffs and brightens – reducing the appearance of dark circles and wrinkles for revitalised eyes that look visibly lifted.
Read on to discover how it addresses the most common eye concerns, and the powerhouse ingredients delivering eye-wateringly good results.
Common Eye Concerns
Thin and delicate, the skin of the eye contour is quick to show the initial signs of ageing, especially as our eyes are constantly moving – averaging around 20,000 blinks a day!
Here's a breakdown of three common eye concerns and their underlying causes:
Droopy Eyelids and Under Eye Bags
While lack of sleep, a fondness for salty foods and a party-hard lifestyle play a part, those puffy under eye pockets often emerge due to the natural loss of volume beneath the eyes as we age. This volume reduction can start as early as 25, due to decreased collagen and elastin production – elements vital for maintaining skin firmness and smoothness. And keeping those upper eyelids firm and lifted.
By improving blood circulation, ingredients like caffeine can help to reduce puffiness, while Vitamin C and other collagen-boosting actives can aid in restoring firmness in droopy eyelids and under-eye bags.
Wrinkles and Fine Lines
The delicate skin around the eyes is more prone to dehydration and loss of elasticity, contributing to the appearance of wrinkles and fine lines. This is exacerbated by factors like sun exposure and environmental pollutants, so an eye product rich in antioxidants is your BFF for a smoother and firmer skin texture.
Dark Circles
Often accompanied by fatigue and stress, dark circles are nothing to make light of. Notoriously stubborn, they can be caused by factors including genetics, lack of sleep, and poor circulation. But, with the right skincare, they CAN be improved.
Stimulating ingredients like caffeine can help reduce dark circles by constricting blood vessels and reducing puffiness. Meanwhile, hydrating ingredients and antioxidants can help brighten the under-eye area and diminish the appearance of dark circles over time.
Ingredient Deep-Dive
So how does our new eye cream combat these eye issues and work its lifting, brightening and smoothing magic? With the help of some seriously advanced actives, with clinically proven efficacy. From peptides to Pentavitin®, here are the heavy hitters in our depuff formula.
Biomimetic Peptide: The All-Rounder
Want wide-awake eyes? Sophisticated and high-tech, our key active fights signs of eye ageing, including wrinkles, sagging and slackness, for healthier-looking skin.
Lingonberry Stem Cells: Decrease Wrinkle Appearance by up to 35%
For ageless eyes, look no further than antioxidant-rich Lingonberry Stem Cells. Reducing puffiness and smoothing out fine lines, they possess reparative properties that reduce the appearance of wrinkles by up to 35% in one month*.
*based on the in-vivo testing of Lingonberry Stem Cells
White Flower Extract: Diminishes Dark Circles by up to 80% and Lifts Eyelids by up to 19%
This eye-loving active blends Arabian Jasmine and Hawthorn white flower extracts to deliver multiple benefits. Lightening the appearance of dark circles and boosting blood circulation, it reduces the look of dark circles by up to 80% in 14 days*. It also delivers a +19% eyelid lifting effect in 14 days* for a visibly lifted eye contour.
*based on in-vitro testing of White Flower Extracts
Pentavitin®: Boosts Collagen by up to 115%
A potent, plant-derived ingredient, Pentavitin® provides instant and long-lasting hydration to the eye area. Strengthening the skin barrier to help defeat dullness, it increases collagen synthesis by 115%* for denser, brighter-looking skin!
*based on in-vivo testing of Pentavitin®
Caffeine: The Depuffing, Dark Circle Destroyer
Rich in antioxidants, caffeine is a well-known stimulant that deeply penetrates the skin barrier to increase microcirculation and boost blow flow. This delivers a double-shot of eye benefits – reducing pesky dark circles and sending puffiness packing.
Hyaluronic Acid: Our Hydrating Hero
Everyone’s favourite hydrating molecule has film-forming and plumping properties that look in moisture and help the skin around your eyes maintain suppleness and elasticity.
Olive-Derived Squalene and Botanicals: Natural Moisturising Care
Rounding out the formula are moisture-preserving squalene, coconut water and banana extract to moisturise, soften and tone.
How To Use Our New Eye Cream for Perky Peepers
To hydrate, brighten and protect your eyes against signs of ageing, use our Depuff Eye Cream daily, morning and night. After cleansing and before serums and moisturisers, apply a pea-sized amount to the contours of your eyes and eyelids, up to the brow bone. Gently pat into the skin using your ring finger – remember to treat this delicate area with care!
For the ultimate glow, follow with our new Antioxidant Glow Cream. Packed with Niacinamide, Hyaluronic Acid, Lingonberry Stem Cells and Ceramide, it helps to nourish and protect the skin against UV radiation and blue light for a smoother, more youthful-looking complexion with a luminous glow.
Written By: Pip Jarvis
Edited By: Iris
